PROJECT DESCRIPTION
For this project the student will analyze the business and its competitive environment, then create a strategy and implementation plan for the organization. The project will be presented as a written document of 10 to 20 pages, double spaced, with APA formatting
PROJECT INSTRUCTIONS
The student will select either an organization they work for or have worked for, or review one of these suggested companies: Apple Inc. or Toyota Motor Corporation. The student will conduct a strategic analysis including (at a minimum):
• a SWOT Analysis,
• a Competitive Environment Analysis, and
• the current performance and status of the company.
From that analysis the student will create a strategic direction, including (at a minimum):
• a mission and vision,
• the strategic pathway to success for the company,
• the value chain for the company,
• the organizational structure that will enable success,
• an outline of how each functional area of the company will execute the strategy, and
• a set of four to six SMART Goals for a typical employee within the company that will align with the company’s strategy.
The project will be presented as a written document of 10 to 20 pages, double spaced, with APA formatting.
PROJECT RUBIC
STATUS OF COMPANY
Complete an analysis of the current status of the company
The student very clearly analyzes and describes the current performance and status of the company as a starting point for the project
MISSION, VISION AND PLANNING PROCESS
Use the current status to develop a mission and vision and complete the long-term strategy using an integrated planning process
Student uses the current status from previous step and completes a compelling vision, mission, and strategy
ANALYSIS ENVIRONMENT
Conduct an analysis of the competitive environment for the company
Student does an exceptional SWOT analysis of the competitive environment of the company from the perspective of competitors, customers, and suppliers
STRATEGY
Analyze the current performance of the company and create a short-term strategy to improve performance which will lead to fulfilling the long-term strategy
Student effectively analyzes the current performance of the company and creates a detailed short-term strategy to improve that performance
VALUE CHAIN
Outline the value chain of the company
Student describes the company’s value chain, from earliest suppliers through the customer’s use of the product, yielding a new understanding of the business
ORGANIZATIONAL STRUCTURE
Determine an organizational structure and define the role of each functional group that will enable the short-term and long-term strategies to be implemented
Student determines an organizational structure and functional group responsibilities that would serve the company well to implement a strategy in their competitive environment with the minimum amount of change necessary
SMART GOALS FOR EMPLOYEE
Write four to six SMART Goals for a typical employee within the company that will align with the company’s strategy
Student includes 4-6 SMART goals which astutely align with the company’s strategy
WRTTING STANDARDS
ARTICULATION
There are no detectable writing convention errors
APA format and referencing
Either the source citations follow APA formatting guidelines with no detectable errors, or no source citation was required for this submission