Target Markets and Consumer Behavior in the Industry


The paper should be 10 to 15 page (single-space) on average. It should consist of introduction (1 page), environmental analysis (2-3 pages), SWOT analysis (2 pages), ONLY THIS PART HAS TO BE WRITTEN target markets/consumer Behavior in the industry (2 pages)OUR TEAM IS SOCCER TEAM CALLED MANCHESTER UNITED, and previous marketing mix strategies (2-3 pages), strategic recommendation (1-2page). The structure and writing of the paper will count for parts of your grades as well. Please list at least 20 references, following APA style. You are expected to cite literature e.g., books, popular magazines, newspapers etc. In the case that you cannot find literature support, a short interview and observation are req