What to do:
Watch “The Future of Omni-Channel Retail: Emily Culp of Rebecca Minkoff”
This is a short video (about 18 minutes) explaining how Rebecca Minkoff strategically integrates multiple marketing channels. A link to the video is available here: https://www.youtube.com/watch?v=IR6wGM_WAvk
Think about examples from your own life of how a company used omni-channel marketing to influence your purchasing behavior and answer these two questions.
1. Give a specific example of how a company effectively used multiple channels to influence a purchase you made.
2. Give a specific example of how a company lost (or almost lost) you as a customer (for at least one purchase experience) because they did not effectively use omni-channel marketing strategies.