The Sum of Lifetime Values of all Customers


Although we can calculate it in different ways, one definition of CRM is “the sum of lifetime values of all customers” (Kotler & Keller, 2012).
Please respond to all of the following prompts:
Consider the product/service you are developing for your course project, and the information in Chapter 20 on developing new products.
In your main post, provide an overview of your product or service and discuss how interacting with others, interacting with employees, studying competitors, and adopting creativity techniques could help to determine if the product or service you are launching should be launched.
When responding to fellow student’s posts compare and contrast your ideas in your main post with theirs.