This paper needs to look at the differences of lyrical content of music from the last few decades to now and how music may have an affect on mass media and our society. The paper needs to have some research done from scholarly sources or articles but it is not a research paper, more for background information and credibility. Stick to the main stream music like rock, hip-hop, country, blues, etc.. I chose a creative writing style for the paper because the paper is just suppose to be opinionated discussion about how you think lyrical content of music or music in general has affected the mass media.

Many consumers have a love/hate relationship with marketing; it provides entertainment and product suggestion, but can also be viewed as too intrusive and potentially dishonest (see http://www.nytimes.com/2015/12/07/business/x-marks-the-spot-that-makes-online-ads-so-maddening.html?src=me&_r=0 ). What should the next generation of marketers do (or not do) to keep the public trust?