Title of assignment: “The marketing industry in 2022: what will be different and why” the theme is: Consumer Behaviour in the Digital Age.

It should be presented in report format. It should include:
• Include an introduction
• Report should be organised into sections
• Include conclusion and recommendations
Critical references that must be included:
• Consumer behaviour – Szmigin, Isabelle, author; Piacentini, Maria, author
• Competing on Customer Journeys – David C. EdelmanMarc Singer FROM THE NOVEMBER 2015 ISSUE
• Advertising needs a rethink in a brand new world – Matthew Garrahan OCTOBER 31, 2016
• The cluetrain manifesto – rick levine (chapter 4 only)
And any other use of any relevant references, articles, online journals
Marking Criteria:
Quality of writing – grammar, punctuation, spelling as well as writing style (15% for this component);
• Coherence of discussion – relevant points supported by evidence (50% for this component);
• Overall structure of report – appropriate sections, headings, logical progression of points, use of
• appropriate sources (25% for this component);
• Referencing – correct use of Harvard referencing style (10% for this component).