DISCUSSION QUESTIONS
Chapter 7
1- How will advances in smartphones and apps impact the marketing, distribution and delivery ofaviation products?
2- Throughout this chapter we have identified a number of applications allowing airlines and airportsto track passengers by using signaling technologies such as NFC, RFID and BLE embedded inbaggage tags and smartphones. What are the pros and cons of these applications? What privacy orethical issues might arise? How can airlines and airports overcome these issues?
3. Visit the FFP website for an airline you know. Look for information about redeeming and earningFF points (miles). List all the ways in which members can earn and redeem points. How does thetechnology on the website support the FFP? What improvements would you like to see?
4. By 2020 the global airline fleet is expected to be twice as large as in 2012 and by 2030 passengernumbers are expected to be double. Watch the following video from SITA to learn more about thisgrowth:
http://youtu.be/NPi7aeP-LLo/.
Supplement the information in this chapter and in the video with your own research and discuss howIT can help airlines and airports cope with the challenges of this expected growth.
5. Visit the website for Changi Airport in Singapore and browse through the pages about terminalfacilities and services. Note down examples requiringuse of IT. What IT-inspired airport services doyou expect to see in 10 years?
6. How might airports and airlines use new technologies such as augmented reality to streamline andimprove the passenger experience?
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