Analysing the marketing communications tools of Harvey Nichols

Recommendations and Communications Plan: Make clear recommendations on how Harvey Nichols current marketing communications mix could be developed over the next 12 months. This can be achieved by developing a basic communications plan for the product/service.

they need to Work on their advertisements, they don’t have a lot just a few campaigns but no adverts.

They need to differentiate themselves from competitors such as House of Fraser, selfridges, and Harrods.