Writing assignment #1
The simplified instructions for this order:
Assignment Motivation
One of the important aspects of the business world is that people use graphs and data to illustrate what is going on. The business world is quantitative and it is important to realize how businesses use numbers.
However, one number by itself is not helpful to give insight. It takes at least two numbers to provide insight on something.
There are some basic strategies that people use to put numbers in to context.
• See how a number changes over time
• Compare numbers from two or more companies
• Compute a number in different ways: total sales and total sales/per employee.
This assignment is to have you look at the WSJ and find instances of where this is done in articles.
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Assignment
For this assignment, you are to find a total of four graphs and/or tables from the WSJ online that show or illustrate the concept describe in the motivation.
Use a screen capture tool to clip a graph or table and put them in a Word document (or equivalent). You must find four different examples from four different articles.
Provide a description of how two numbers are being used. That is, explain in your own words, how two numbers are used and not just one.
You must also provide the citation for the article. This means you need to have the title of the article, the date, and author. Use WSJ articles only, do not use Blog posts or WSJ videos.
Marketing Principles
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MKTG
2120
SUGGESTED FORMAT FOR PAPER
(
Length: 10
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12 pages)
I had instructed those who asked me to follow (in general) the project outline for breaking up the sections. Here are
my suggestions
based on the outline I gave you at the beginning of the term.
Basically, I want
you to orga
nize the paper into relevant sections (heading and sub headings) so that it is organized
and it is
e
as
y to find what I am looking for.
I DO NOT want one long essay!!!
I hope this help
s. You can re
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