Heathy food for children;
Pleasenotethatthisisamajorassignmentandthatyouwillneedtoworkonitoveraperiodof weeks ifyouhope to gain a satisfactoryoutcome.
Studentshavetheoptionofcompletingthisassignmentindividually,orinpairs.Ifyouchoosethe latter, selectthe personyouworkwith verycarefully!!
Viability of Launchinga “New” Invention/Idea
In a first year Marketing tutorial class, a group of 200students devised over 700 new product ideas within an hour.As expected, someof these ideas were totally wild and totally impossible,whileothersheldgreatappealforcommercialviability.Thestudentsinvolvedformed a company called “Amazing Ideas” in the hopes of launching at least one of their “new” inventions/ideas(“new”maymeantotallynewtothemarket,ornewtothecompany).The“best” of these new inventions were deemed to hold considerable appeal to a potential market: these include:
1. Healthy Food for Children
Australia is fast becoming an obese Nation.In order to prevent this, a range of food developed for children that is healthy, nutritious and tasty is going to be developed. This food will encourage children of today to eat well, thus preventing the demand for medical and hospital services of the future
A.Provideareportforyourclient,AmazingIdeas,whichanalysesthecurrentindustryand marketsituation,andtheviabilityoflaunchingoneoftheseproducts Australia(note: students should select to do their assignment on one product ideaonly!).Studentsaretopresumethatthetechnologyisreadilyavailableforanyproductideaandtodevelopapreliminaryplanofhowyourclientcouldgoaheadandlaunchsuch an idea.
Imaginethatyouhavebeencommissionedbythis“client” to conduct an initialanalysisinthe Australianmarket.Onthebasisofyourrecommendations,the companywillinvestigatefurtherregardingthelaunch of their new good/service.Accordingly, you willneedto implementtheMarketingManagementProcessbyprovidinganindustryoverview, analysethecurrentmarketopportunities and to identify a segmentofthemarketthatyou recommendthecompanytargetsfirst. You thenneedtorecommendapositioningstrategy, followed by the 4P’s.
Please note that only the salientaspects, meaning only those thatare relevant to your good/service, need to be presented in your report.Forexample,itwouldbepointlesstodiscuss, at length, an aspectoftheenvironmentthatdoesnotreallyaffecttheactivitiesofyourclient’scompanyor industry.
Atfirstglancethisreportmightseem quitechallenging;however,onceyoumakeastart,gain informationfrom librarysourcesandattendthelecturesandtutorials, thingswillbecomemuch clearerforyou.Lectureactivitiesaredesignedtospecificallyhelpyouwitheachsectionof yourassignment,andsoclassattendanceiscriticalinthisunit.Thesectionsinthe‘Major Assignment Marking Guide’ (see Appendix at the end of this unit outline) serve as a guide to you as tothesectionsthatareexpectedinareportofthisnature.
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