Apple Case Anaylsis


Case Analysis
Research the Apple Company

Respond to the four writing prompts below. Your responses must include information from your course materials and from
outside research, including at least two resources from the Online Library and at least two online sources.

1. Create a case study summary of the company you have chosen including a general overview of the company and
its external environment, a list of its current strategies and objectives, and a financial analysis of the company
using ratio analysis.
2. If the company continues with its present strategies and objectives, where will it be in five years?
3. If you were the CEO of the company, what strategies would you recommend and why?
4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the
most effective? How can your company combat these strategies? Support your answers. Your case analysis should be at least eight pages in length.