Order type: EssaySubject: MarketingAcademic level: UndergraduateStyle: APA
This item of assessment requires you to prepare and implement a personal branding project.This assessment option is not all that different from a company report, however the product is YOU! Additionally, this option requires you to implement your online branding strategy. It is an ideal task for those students keen to build an online presence in order to enhance their employability in the near future.The personal positioning statement (due in week 4) should clearly demonstrate how you want to be seen by your “target market”.Positioning Statement:”For Internet and social media users who enjoy travelling and food enthusiasts, I, William Adiguna Sutomo, am a food and travel photographer that provides incredible-looking pictures and a talent for digital photo editing. Unlike most photographers & instagrammers, I provide a combination of beautiful pictures while trying to tell exciting stories worth a thousand words.I am different than others mostly because I am a visual storyteller. I always try to tell exciting stories through pictures in chronological order and employs a narrative structure to the way I take pictures. I always allow my Instagram followers to follow my adventure around the globe and let them interact with me by giving advice on what places to visit & where to eat good food. As a lifestyle social media influencer, I try to stand out not just by taking incredible shots, but also by constant interaction with my followers in order for me to be like a friend to them and vice versa.”Format of your final submission:A current “situation analysis” – who you are, strengths and weaknessesAn analysis of the opportunities available to you, including a description of your target “customer(s)”A statement of your objective(s)A “positioning” statement – how you want to be seen by your “customers”Digital marketing strategies that will be implementedA clear action plan, including timeframes and budgetary considerationsSome evidence of implementation of your plan (the more, the better!)
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