Read “Does Being Green Result in Improved Financial Performance?” and “Focus on Corporate Sustainability” from this unit’s studies. These two articles present contrasting views on the value added when an organization invests in corporate sustainability. It is only within the last two decades that environmental sustainability has become a topic on the corporate agenda. Today, some consumers choose their providers based on a company’s carbon footprint.
For your initial post in this discussion, decide which view you wish to adopt on corporate concerns about environmental sustainability, whether “being green” is profitable, and the extent to which it impacts corporate sustainability. Post your view in the discussion using one additional source and include a paraphrase or direct quotation, with an in-text citation from the source.