Individual Assessment Paper
Choose a firm or an organization. It must not be BA, Nippon Steel or Cemex. It could be a
business/organization you work for or any other in which you are interested. It could be profit seeking
or, alternatively, a not for profit organization. Set out the performance of the firm/organization in
relation to its main competitors /comparators from 2006 until 2016. Conduct an economic analysis of
the firm/organization, its markets, and its wider macro context. Does your analysis of the ‘fundamental
economics’ of the firm/organization fully explain your data? If not, why not? What does your analysis
reveal about the effectiveness of business strategy in your chosen firm or organization especially in the
‘Great Recession’? How well equipped is the business/organization to withstand any adverse global
economic shocks in 2017?
Length: 3000 words
Deadline: 14 June 2017 17:30:00 (UK Time)
Submission: Electronic Submission on http://my.wbs.ac.uk/
Procedures relating to submitted work
Please refer to your Student Handbook – Assessment – Assignments and Group Work regarding how to
format your assignment and make submissions online.
Please ensure that you have inserted a completed assignment coversheet, which must be included
as the first page of your script. The template can be found in your Student Handbook – Using
Website – Assignment submission.
When you submit this assessment online, you will be required to tick a declaration box indicating that the
work involved is entirely your own.
We would consider a piece of work to be not entirely your own if it is too reliant on the words of particular
authors (rather than presenting their ideas in your own words), if the essay uses the ideas or words of an
author without referencing them or putting their words into quotations, or if your work suggests that you
have worked very closely with another student.
Please read the relevant notes in your Student Handbook – Assessment – Referencing and Avoiding
Plagiarism/cheating carefully and make sure you understand them.Page 2 of 3
Please note that students who are suspected of submitting work which is not entirely their own work
will be investigated according to Warwick Business School and University procedures (see Student
Please note that your assignments are viewed by markers for the marking purpose. Any submitted work
will not be published in the public domain.
WBS policy is that students are allowed to submit confidential assignments. Once you are ready to
submit your work, there is a confidentiality box under the submission box in the module area on my.wbs
which you can tick if you would like your work to be submitted as confidential.
However students are encouraged to learn how to anonymise your work properly so that you can feel
confident enough to submit through the normal route. If, in discussion with your tutor, you find that
you are dealing with confidential issues that cannot be anonymised in any meaningful way then please
tick the confidentiality box.
The marker will be alerted of any work submitted as confidential as they don’t go through turnitin
detection software and the work will be checked manually by the marker for plagiarism. If the NIE feels
that there is no confidential data in the assignment, they may request that turnitin be used – students
would then be asked to provide proof of confidentiality.
Extensions and Deferrals
Late submissions will incur a penalty of 3% per working day late.
If you are not going to meet a deadline, you should contact the team (via firstname.lastname@example.org) in
advance of the deadline to explain why.
Requests for extensions must be submitted via online extension request form on my.wbs under the
Teaching and Learning > Teaching Tools BEFORE the deadline.
Requests for Deferral must be made via the online assessment deferral form in the Student Handbook
under Assessment BEFORE the deadline.
For further guidelines about the extension and deferrals, please check your Student Handbook –
Word Count InformationPage 3 of 3
Number of words 3000 words – this is a strict limit
Penalties This is a strict limit not a guideline: any piece
submitted with more words than the limit will
result in the excess not being marked
Included in word count
Images e.g. photographs which include words,
legends for tables, diagrams, charts, figures, images
Referencing system Please use the Harvard referencing system
Hidden text All text should be included by the word count
software, and any attempt to ‘hide’ text will be
considered a mis-statement of word count.
Internet material Should be referenced by URL; links to material
not included in the text will be ignored
Typeface / font size: Arial 11pt
Spacing: 1.5 lines
Margins: 2.54cms (Normal setting)
End of paper