1a Give an example of a recent purchase experience in which you were dissatisfied because a firm’s Marketing Mix did not meet your
expectations. Indicate how the purchase fell short of your expectations –and also explain whether your expectations were formed
based on the firm’s promotion or something else.
1b Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use an example.
1c What are the social and ethical issues a company should consider when entering a foreign market?