During the first few weeks, you have laid out the Google Analytics platform and campaign goals for the apparel company’s website. Now, for your fourth assignment task, you will need to lay out the marketing funnel and conversion strategy.
For Week 3, you chose one goal. For this week, you will complete the entire funnel by completing the following in Microsoft PowerPoint format:
Identify the primary conversion goal for the company’s main website.
Identify the secondary conversion goals for the same site.
Lay out what stage of the marketing funnel each conversion goal resides in.
Produce a strategic blueprint, detailing how you will get users to and through each of the following stages of the marketing funnel. You must provide at least three unique tactics for each stage:
Generate Site Traffic
Engage New Users
Convert New Users
Preserve Current Customers
Create a presentation with highlights on the slides and detailed explanation of each slide’s content in the speaker’s notes area.
Deliverables:
Ensure the following:
Your assignment should be 10 slides long.
Use proper MLA formatting.
Save your assignment as a Microsoft PowerPoint presentation.
Name your document AI_ADVA407_W4_A2_Lastname_Firstinitial.ppt.
Submit the document to the W4 Assignment 2 Dropbox by Saturday, February 6, 2016.
Assignment 2 Grading Criteria
Maximum Points
Content
Created primary and secondary conversion goals appropriate for the project scenario company’s e-commerce website.
25
Related the conversion goals to stages of the marketing funnel.
10
Developed a strategic plan with at least three tactics for generating site traffic.
20
Developed a strategic plan with at least three tactics for engaging new users.
20
Developed a strategic plan with at least three tactics for converting new users.
20
Developed a strategic plan with at least three tactics for preserving current customers.
20
Format
Followed current MLA guidelines for writing style, spelling, grammar, and source citations.
10
Total:
125
For assistance with any problems you may have when completing this assignment—OR—to offer your assistance to classmates, please use theProblems and Solutions Discussion area located through the left side navigation link.
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