The assignment is a case study of your own choice from the FTSE 500 database. You must choose an existing company (in any country) to critically analyse.
You are expected to identify its current issues and critically evaluate its performance in terms of strategy formulation and implementation. You should suggest ways of improving its future business performance by enhancing its current strategy offering detailed instructions for the implementation e.g. coordination mechanisms (these must be realistic, persuasive and researched). You are expected to offer insights based on the module content including examining Consistency, Consonance, Advantage, Feasibility, Suitability and Acceptability to your chosen organisation.
You should not attach any appendices to your assignment. They will not be marked and any reference to them, as such, will not be recognised.
* It is important to use effective diagrams, chart, pictures and tables. Like this link example https://www.slideshare.net/NavneetMadan/starbucks-strategic-analysis-41569622?qid=897eee9b-80c1-4020-8218-1e1a5180447e&v=&b=&from_search=7
Word Limit: 3000 (+/- 10%) excluding Cover, contents, diagrams, charts, bibliography.
The marker will be looking for:
• Understanding of the process of strategy formulation and implementation
• Knowledge of the subject area
• Evidence of good research
• Ability to critically analyse – not just describe
• Inclusion of relevant theory/concepts
• Correct application of relevant theory/concepts
• Critical and analytical discussion
• Clear and analytical arguments and conclusions
• Realistic and persuasive arguments
• Clarity of arguments through good grammar
• Strength of arguments
Assessment / Element Score – %
Suitable choice of organisation – The student should show a suitably analytical perspective in choosing an appropriate organisation based on the requirements of the assignment brief. The organisation in question should allow the student to satisfy the remaining criteria effectively. 10
Identify its current issues and critically evaluate its performance in terms of strategy formulation and implementation The student should be capable of analysing an organisation in terms of its current strategy. They should be capable of outlining key elements of their strategy and strategist. They should addressed the following indicative topics;
• Consistency
• Consonance
• Advantage
• Feasibility
• Suitability
• Acceptability
• Strategist profile and alignment with strategy 40
Suggest ways of improving its future business performance by enhancing its strategy– The student should critically discuss and analyse the future strategy of the business and suggest methods for enhancement/improvement. Students should suggest ways of improving its future business performance by enhancing its strategic position and offering detailed instructions for the implementation of their recommendations. (These must be realistic, persuasive and researched). 40
Marks awarded for Format, bibliography, references, presentation
• Harvard Reference System
10
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The assignment work should be similar to this example in the link also the layout is important
A similar Case Study Example https://www.slideshare.net/NavneetMadan/starbucks-strategic-analysis-41569622?qid=897eee9b-80c1-4020-8218-1e1a5180447e&v=&b=&from_search=7
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Please download the following:
• Assignment details
• Assignment guide
• The attachment files for the presentation (Lectures) slides to know about the theories you should use or apply
• My notes from the Lectures and Seminars
• Some structure files